What personal information is collected and how is it used?
1. 1. Information You Directly Provide through our Site
We collect personal information directly from you to do all the things typically associated with Web sites. Examples of the information we collect include name and email. This information is collected at various places on our site.
We use personal information to do things like:
o include you in surveys and contests
o enable you to post your content, such as comments or images
o facilitate networks of online social activity centered around our products
o improve our website, improve the manner in which offers are made on our website, improve purchase decisions of our visitors and the interactions visitors have with our website
o enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our Web environment, or by viewing our content within their Web environment
o market our products and services that may be of interest to you.
2. 2. Information We Observe or Collect through Technology
1. A. NAVIGATIONAL INFORMATION
When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn’t contain your name, address, phone number, email address or other information that directly identifies you.
B. COOKIES AND CLEAR GIFS
To better understand what you do while on this Web site, we use a browser feature known as a cookie. A cookie is a small data file that’s stored by your Web browser on your computer. It’s used to do things like see how you navigate this Web site, what you click on, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, tailor your online experience, and tailor offers to you based on your unique tastes. We also may use clear-gifs (also known as a Web beacon or Web bug) on this Web site and in our emails. A clear gif is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the clear gif appears and the time this Web site or email in question is viewed. Clear gifs in e-mails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience. These technologies may be used to help us see which of our interactive experiences online users like most for example, by keeping track of the number of times a video, widget or other media is accessed or embedded on social networking sites; and on which social networking sites it is embedded, based on inquiries that are sent to this Web site. Cookies and clear gifs also allow us to associate your online navigational information, with any personal information you provide (such as name, address, phone number, survey responses, and email address). We’ll associate this information to deliver products and services to you; to improve our business; to transact business; and to market our products and services on this and other Web sites and through a variety of media like email, mobile advertising, and direct mail. For information about your options with respect to cookies, see “What choices do you have over how your information is used?” below.
3. Information Others Observe or Collect through Technology
We evaluate and select third-party service providers to help us provide certain features on this site and analyze our visitors’ site and purchase preferences. The following provides more information about these service providers.
0. A. FEATURES
We use third-party services to provide certain features on this Web site. These third parties use some or all of the technologies described in Information We Observe or Collect Through Technology to provide these features.
1. B. ANALYSIS
We use analytics companies to better understand your use of this Web site, and Web capabilities like embeddable widgets. For instance, these third parties may serve surveys to determine satisfaction with the Web site and then tie the responses to actual behavior on the Web site. We also use third parties so that we can evaluate and understand your online and store purchases to provide tailored offers and information to you. This information also allows us to improve this Web site, and Web capabilities. They accomplish this by using some or all of the technologies described in Information We Observe or Collect Through Technology.
How is technology used to serve our advertisements on other Web sites and what choices do you have?
We contract with third-party advertising companies, such as Google Analytics, to deliver tailored online display and banner advertising to you on other Web sites. To serve this advertising, these third-party companies place, use, or rely on technology, such as cookies and clear gifs, to obtain information about customer interactions with us through our Web sites and interactions with other Web sites. Once this information is gathered, it helps us select tailored ads for placement on these other Web sites, based on a customer’s combined online and offline (e.g., in-store) shopping history and experience with us.
For information about opt out programs that these third party advertising companies participate in you can click the preference icon that may appear on some of our advertising served through use of these technologies. You should also note that our systems do not recognize Do Not Track headers from Web browsers.
How does this Web site interact with third-party Web sites and content?
We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don’t endorse or generally have any affiliation with these third parties. And we don’t control and aren’t responsible for their Web practices. It is possible that the third party providing content through our Web site may collect or observe information through its use of technology. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider’s terms, conditions, and privacy policies govern your online experience (unless we post a statement that indicates otherwise). Please view their terms of service and privacy policies if you have any question about their practices.